Pink Lady Food Photographer of the Year is inspired by the proliferation of wonderful food photography in a huge variety of applications. From eye-catching advertising hoardings, to sumptuous editorial features, from tempting food packaging to daily blogs. The Awards celebrate this magnificent diversity in what is truly, the stuff of life. The Awards seek to single out not only technical skill, but originality of treatment and a real sense of connection with the subject matter whatever it may be. Whether simply an apple on a plate, a cake of spun sugar, a baker covered in flour at four in the morning, or a pot simmering on an open fire in the African bush. We are looking for professional and amateur alike, in our search for the very best depictions of this marvellously varied subject of food, which unites us all. Entries must be digital files. Scans of transparencies and negatives are also accepted. For the initial entry into the competition, images must be submitted as JPEG files (jpg or jpeg) and should be no more than 800 pixels on the longest side of the image. The copyright in all images submitted to the awards will remain with the entrant who will be credited in accordance with the terms and conditions. £20.00 is required per adult entrant and allows up to 5 entries. Further entries may be submitted at an additional fee of £3 per entry. Eligibility: Open to professionals and amateurs alike across the world. No image which has already won a photographic competition can be entered. Prize: You can win £5,000 (approx. 7,850 USD) and the first ever Pink Lady Food Photographer of the Year Award Trophy for your outstanding achievement. In addition to the £5,000 prize as the winner you will get a dedicated press release promoting your winning image to all national media and photographer\/food press, so you will see all your hard work and creativity published and credited in all media made available to the organisers both on and off line to millions of readers and viewers. Category winners will receive a prestigious trophy and voucher for camera equipment. Winners of the three Young category age-groups will receive £100 each. Moreover, short-listed entrants will have the opportunity to see their work displayed in the Mall Galleries, London SW1 in a four day open to public exhibition giving free exposure for talented artists.